Macy’s
Duration
Summer ‘19 (5 weeks)
Skills
Internship, Digital Marketing, Advertising, Strategy, User Research, Design, Analysis
Collaborators
Carolina von Mutius, Drew Learner, Autumn Rose Crouch, Noah Abramowitz, Kenoa Tio
Summer ‘19 (5 weeks)
Skills
Internship, Digital Marketing, Advertising, Strategy, User Research, Design, Analysis
Collaborators
Carolina von Mutius, Drew Learner, Autumn Rose Crouch, Noah Abramowitz, Kenoa Tio
Overview
As part of the Digitas Internship Program, intern groups are challenged to take complete charge of a client -- from background research and analysis to client pitch presentation. This year, our client was Macy’s. I led my team of six interns in research, strategy, analysis, and design, and we both won the in-house competition, as well as final client presentation at the actual Macy’s headquarters.
As one of two finalists in the company-wide pitch presentations, my group was pitched and won final presentations at Macy’s Herlad Square headquarters.
As part of the Digitas Internship Program, intern groups are challenged to take complete charge of a client -- from background research and analysis to client pitch presentation. This year, our client was Macy’s. I led my team of six interns in research, strategy, analysis, and design, and we both won the in-house competition, as well as final client presentation at the actual Macy’s headquarters.
As one of two finalists in the company-wide pitch presentations, my group was pitched and won final presentations at Macy’s Herlad Square headquarters.
I am so incredibly grateful for all the opprotunities and help I have recieved for this project along the way.
🌟Feel free to reach out to me for more about my experience :^)🌟